GEICO GECKO 1s:

Product Design

For this playful collaboration, we designed a limited-edition sneaker for the GEICO Gecko, reimagining the beloved mascot as a pop culture icon. The Gecko 1s were created for the spot Legend of the Lizards, blending visual storytelling with product design. Every detail—from the textured "scale" upper to the collectible packaging—was crafted to feel like a true fan drop from an alternate universe where the Gecko is a global superstar.

— Creative Director: Dustin Dodd
— Design Director: Judd Burnette
— Senior Designer: Josefina Costa