MICRON:

Brand Identity Design

To reflect Micron's position as a global leader in memory and storage solutions, we developed a new brand identity centered around the idea of being "Ahead of the Curve." Drawing inspiration from the materiality of silicon wafers, the design features precision in the logo, vibrant colors, fluid motion, and immersive experiences. This cohesive system connects brand with business, showcasing Micron's commitment to driving the next generation of technology.

— Creative Director: Brice McGowen
— Design Director: Mary Marques
— Motion Designer: James Linehan
— Graphic & Type Designer: Maxime Gau
— Designer: Josefina Costa