US CELLULAR
PHONE DOWN FOR 5:

Campaign Design

As part of UScellular’s bold “Let’s Find US” initiative, we created Phones Down for 5—a campaign that asked people to do the unexpected: put down their phones. It encouraged digital breaks of five minutes, five hours, or even five days to reconnect with the world around them. This counterintuitive move by a wireless carrier sparked national conversations about digital well-being, earned national attention, and was recognized with the 2024 CCA Excellence in Marketing Award.

— Design Directior: Judd Burnette
— Designer: Josefina Costa
— Designer: Jenni Renas
— Art Director: Zey Aydogmus Masunu
— Copywriter: Mark McColey