RITZ BLITZES:

Campaign Design

RITZ Blitzes is a bold campaign that reimagined the brand as a game day essential. Starring NFL quarterback Trevor Lawrence, the campaign activated during the NFL playoffs and Super Bowl, surprising fans with upgraded tailgate experiences and exclusive prizes. Through dynamic visuals and engaging social content, we elevated the humble cracker into a centerpiece of football festivities.

— Senior Art Director: Blair Seward
— Senior Copywriter: Elizabeth Daniel 
— Design Director: Rique Santiago
— Designer: Josefina Costa
— Designer: Cleo Peng