SKIMMERS:

Photography + Art Direction

Skimmers is a bold new beverage from AB InBev, introduced in Spring 2025 with a fresh social activation designed to kick off the brand’s identity. I served as the lead creative on set, directing the shoot and shaping the visual language for this first chapter of the brand. This launch marks just the beginning—there’s much more on the horizon as we continue to build out Skimmers' world.

— Creative Director: Mike Kelly
— Design Director: Judd Burnette
— Senior Designer: Josefina Costa
— Senior Art Director: Brittany Lazaroff
— Copywriter: Faith Canipe