RITZ LIVE BUTTERY-ER:

Campaign Design + Typography

In Spring 2024, RITZ launched its limited-edition Buttery-er Crackers, celebrating the indulgent buttery flavor fans love. The "Live Buttery-er" campaign invited consumers to embrace life's extra moments, highlighted by a sweepstakes featuring a 24-karat gold butter stick designed by Greg Yüna.

I created a custom typeface and developed the campaign's visual identity, capturing the essence of RITZ's enhanced buttery experience. This work laid the foundation for the brand's refreshed presence across various platforms.

— Senior Art Director: Blair Seward
— Senior Copywriter: Elizabeth Daniel 
— Design Director: Rique Santiago
— Designer: Josefina Costa